MINDEF - Public Relations Unit (Civilian)

PUBLIC RELATIONS UNIT

LIEUTENANT COLONEL DK SRI ROHAYOU BINTI PG MATARSAT
MINDEF Spokesperson

CHRONOLOGY: LEADERSHIP OVER THE YEARS

April 2019 to Present

June 2017 to April 2019

Lieutenant Colonel Dk Sri Rohayou binti Pg Matarsat
MINDEF Spokesperson

Commander Norharirayati binti Yakub, RBN
MINDEF Spokesperson

Nov 2015 to June 2017	Lieutenant Colonel Hajah Suriani binti Haji Junaidi MINDEF Spokesperson
Nov 2013 to Oct 2015	Major Muhd Kasim bin Haji Awang Yusof MINDEF Spokesperson
Dec 2012 to Aug 2013	Lieutenant Colonel Haji Salleh bin Haji Suhaili MINDEF Spokesperson
May 2010 to Dec 2012	Lieutenant Colonel (U) Norudin bin Salleh MINDEF Spokesperson
Jan 2009 to May 2010	Lieutenant Colonel (L) Rahaimi bin Haji Abd Karim MINDEF Spokesperson
Feb 2008 to Apr 2008	Lieutenant Colonel (U) Ali bin Haji Sabar MINDEF Spokesperson
Sep 2006 to Sep 2007	Major Haji Salleh bin Haji Suhaili MINDEF Spokesperson
Oct 2005 to Jul 2006	Lieutenant Colonel (L) Haji Aznan bin Haji Julaihi MINDEF Spokesperson
Jan 2005 to Oct 2005	Lieutenant Colonel Ramli bin Hadis MINDEF Spokesperson
Sep 2003 to Dec 2004	Lieutenant Colonel (U) Sallehin bin Haji Taib MINDEF Spokesperson
1987 to Sep 2003	Hajah Fatimah bte Haji Hassan Senior Public Relations Officer

HISTORY

On 1 March1987 marked the early inception of the Public Relations Section under the Directorate of Politics and Organisation, Ministry of Defence that was headed by a Director. The Directorate comprised of four main Sections namely Legal Section, Public Relations Section, Research Section and Administration Section.

Initially, the Public Relations Section consisted of a small team of civil servants that included a Senior Public Relations Officer as head of the section, a Public Relations Officer, and a clerk. The primary function of the Section was to coordinate incoming and outgoing VIP visits.

Since then, the Public Relations Section underwent significant reforms. In the year 2002, the Public Relations Section was transferred under the Secretariat Office of the Permanent Secretary II (Finance and Development), Ministry of Defence, Yang Dimuliakan Pehin Orang Kaya Pekerma Dato Paduka Awang Haji Abdul Rahman bin Kani.

The section was later renamed as Public Relations Unit and directly reports to the Permanent Secretary II, Ministry of Defence.  

In 2003, the Unit underwent further changes with the installation of the Ministry of Defence (MINDEF) Spokesperson post as Head of the Public Relations Unit. Meanwhile, the Senior Public Relations Officer acts as the Deputy to the MINDEF Spokesperson, who is assisted by two Public Relations Officers.

The incorporation of more military personnel into the unit marked a significant shift in the establishment structure and signaled the start of its expanding role. In 2006, more military posts were installed to assist function in administration, graphic design and multimedia.

The year 2017 signifies the Public Relations Unit 30th anniversary since its inception in 1987. Today, the Public Relations Unit, manned by 20 staffs, reports directly to the Permanent Secretary Ministry of Defence. The Unit’s roles have expanded and redefined to cover publicity management (print, broadcast, and online), editorial governance, media collaborations and media competency development.

VISION

“To reinforce the positive image of a robust, responsive, and resource efficient armed forces”

MISSION

“To shape perceptions and raise confidence of stakeholders on defence through effective media collaborations and publicity strategy”

ROLES & RESPONSIBILITIES

1.   Manages and facilitates defence overall publicity strategy and activities
2.   Manages collaborations with media partners
3.   Coordinates updates and review of defence website with relevant stakeholders
4.   Acts as focal point for public inquiries and complaints
5.   Supports Brunei Government overall branding aspirations and activities

RESOURCE LIBRARY

Media Releases
E-Newsletter
Photo Gallery
Audio Program